How to Foster Sustainable Behaviors through Multi-Campaigns Rewarding Mechanisms: The AIR-BREAK Experience

The primary objective of the AIR-BREAK mobility campaigns is to disseminate information general public and increase their awareness sustainable services available. This intended promote adoption alternative, more environmentally friendly, practices. Due human heterogeneity, different individuals are motivated by factors for this reason effect intrinsic extrinsic rewards vary from subject subject. Depending on citizen’s personality preferences, specific rewarding mechanisms can have impacts in terms behavior change. goal article report developed context project raise citizens’ awareness, encourage participation, break bad habits behaviour change towards lifestyles. It also presents an analysis assessing impact implemented systems evaluate real influence eco-sustainable behaviors. results indicate that every campaign successfully achieved its modifying user behavior. Furthermore, implementation incentivizing proved be a pivotal factor attaining goal, exerting both experienced fun behavioral outcome.